Prediction markets put the probability at 56%: Will "The Devil Wears Prada 2" be the May film with the highest domestic gross on June 30. Currently, markets are divided (56% YES, 44% NO). Why Karl-Anthony Towns' cameo in 'The Devil Wears Prada 2' is getting credit for Knicks' playoff win streak.
"The Devil Wears Prada 2", the long-awaited sequel to the 2006 original, hit theaters in May and has remained a cultural focal point through early June. Star Anne Hathaway reprised her role alongside Emily Blunt, whose return as Emily Charlton was profiled in a WSJ Magazine feature dated June 6. The film also drew attention for an unexpected cameo by New York Knicks center Karl-Anthony Towns, whose appearance coincided with the team's playoff run, fueling viral fan commentary linking the cast's courtside presence to the Knicks' winning streak. Hathaway discussed her Knicks fandom on "The Tonight Show" the same week the team closed out a first-round series against the Atlanta Hawks 140-89. [WSJ, Jun 6]
The May box office field has been crowded. Disney's "The Mandalorian and Grogu" opened earlier in the window and had accumulated $15.2 million in its second frame on certain international markets, while A24's psychological horror "Backrooms", directed by 20-year-old YouTuber Kane Parsons, posted an $81 million domestic debut and topped the U.K. and Ireland charts with £4.2 million ($5.7 million) in its opening weekend on June 2. Parsons became the youngest director to land a No. 1 film at the U.S. box office. The race to determine the May film with the highest domestic gross on June 30 is therefore being shaped by holdover performance from "The Devil Wears Prada 2" against momentum from younger demographic-driven releases. [Variety, Jun 2]
Sustained media coverage tied to the Knicks playoff narrative has extended the visibility of "The Devil Wears Prada 2" beyond its opening window, with outlets including Sporting News and AOL covering Hathaway's and Towns' appearances through June 7. The contest for "the devil wears prada 2" may film with the highest domestic gross on june 30 will hinge on cumulative receipts reported by studios and tracking firms over the final weeks of June, with Comscore data typically used to settle such resolutions. Industry watchers are monitoring weekly drop rates for each May release, the staying power of "Backrooms" following its record-setting debut, and the international-to-domestic ratio for "The Mandalorian and Grogu." Final domestic totals reported on or before June 30 will determine the outcome. [AOL, Jun 7]
Lower-volume market on Polymarket ($58K). Wider spreads expected — enter with limit orders and be aware of slippage risk. Currently 56c YES.
What does smart money think? Get AI verdicts, wallet positioning, signal analysis, and entry targets.
Unlock PRO — $29/moOddsShift runs mathematical + AI models and tracks 166 smart money wallets. Get BUY/SELL verdicts, entry targets, wallet positions, and P&L data.
Explore Market Radar →These Other markets have full AI verdicts, smart money tracking, and 5-model analysis: